How many times do you see ‘location, location, location’ or ‘million dollar views’ when reading real estate ads? Just some of many clichés that you may stumble upon in real estate. Sure, many of these sayings do not carry much weight. However, there are several that have quite a bit of truth behind them, including these four:

1) Location, location, location

This one has been circulating property ads for as long as we can remember, and for good reason: location is one of the most critical parts of choosing an investment and one of the most important factors on the list of buying a home.

As the good old saying goes, when investing in property, ‘location is everything’. And many argue that you simply cannot find a better location than right in the centre of the city.  It is not hard to see why given that everything is within close proximity to the property – including shopping, education facilities, employment hubs, public transport, restaurants and bars, etc. 

Even within the city, the choice of location matters and in Brisbane there are several areas that truly stand out on the map, such as those apartments that offer views of the stunning cityscape, twinkling night lights or the beautiful meandering Brisbane River. Take your pick.

2) Worst house on the best street

When it comes to purchasing property this cliché actually holds some merit – especially for buyers or investors who are on a budget. After all, you can change a dwelling, but you can’t change its location.

Therefore, many would suggest that is wise to buy an apartment in the centre of the Brisbane CBD (i.e. the best street) that can be renovated, as opposed to buying a newer, off the plan apartment a few suburbs outside of the CBD.

You will always have the option to update the apartment later but you will never be able to more the block close to the city. It makes perfect sense.

3) The value is in the land not the dwelling

When it comes to real estate, often you will hear people talk about the fact that the land is worth a lot more than the actual property itself. In many circumstances this rings true.

The reason for this is because as a home or property ages, the quality reduces and therefore it loses value. Land on the other hand cannot be created and is limited supply, hence that is where the real investment lies.

When talking rare land, they do not come much rarer than in the CBD. After all, suburban sprawl has an ability to expand as population increases. The CBD does not. For that very reason alone, the central block of land (called the Brisbane CBD) is more unique than its suburban counterparts.

Furthermore, the value of CBD land is expected to continuously grow every decade as population increases and new infrastructure is injected into the city.

4) Million-dollar views

How many times have you heard this one? But it is true! There are a lot of buyers that are happy to part with a large sum of money just to find that perfect ‘million-dollar’ view. And there are no shortage of these here in Brisbane – including spectacular city views as well as those of the sparkling Brisbane River.

Principal of HS Brisbane Property, Hannah Schuhmann, says Brisbane is spoilt for choice when it comes to offering some ofthe best views CBD life has to offer.

“We have some buyers who purchase apartments solely for the views… buyers have purchased property, solely for the fact that it offers the best view of Riverfire”, says Hannah Schuhmann.

Apartments with million-dollar views or in the best CBD locations… we have them all. To find out what hidden realty gem you can uncover in the Brisbane CBD, contact Hannah on 0419 782 133.