Buying a property can sometimes feel like falling in love…whereby after months (even years) of searching you find ‘the one’ – that special property that ticks all the boxes. Your dream property! However, we explore why when it comes to buying an investment property, head trumps heart every time!

Every time we talk to our clients they remind us just how emotional buying a property can be - happy, scared, excited, disappointed, you name it! They often reminisce about the disappointment of just missing out at auction or the overwhelming excitement of finally finding that perfect property. 

However, when adding to your investment portfolio, the key is to keep your emotions in check. Think with your head, not your heart and always keep your ego at the door. According to Smart Property Advisor director, Kevin Lee, overcoming trends is crucial when buying an investment property.

“When people allow their emotions to rule their head they tend to make poor investment decisions,” says Lee.  

Hannah Schuhmann, Principal of HS Brisbane Property agrees with Lee, and says that simply buying a property because it is in suburb that is considered up-to-the-minute could land you in hot water. 

“Fortunately for our Brisbane investors this does not really apply as city dwellings never really go out of fashion. In fact, quite the very opposite. At HSBP we find there is always a market for tenants wanting to live in the Brisbane CBD for a multitude of reasons,” says Hannah Schuhmann.

According to Hannah, it is also important to be objective and prepared when buying a new investment property.

“Do your research and think about your purchase using a strategic business-mind – consider fundamentals such as interest rates, the economy as well as market trends.”

It is also crucial to remove your own personal agenda from the equation. Remember you are not looking for your own home, so what you like is actually irrelevant. The question is, will your tenant like it? After all, like any business, you have a demographic that you are selling to and, as such, you need to find a property that best suits that target market. 

For example, let us take a look on a local scale… the Brisbane CBD is perfect for attracting a wide range of target demographics. For instance, if targeting students then a property near the Queensland University of Technology is perfect, whereas if your demographic is white-collar workers and executives then an apartment close to the Brisbane Central Business District (CBD) is sure to bring much appeal. Socialites, singles and young couples often tend to submerge themselves nearby to eateries and cosmopolitan streets which include the best restaurants, etc.

However, one of the biggest advantages that comes with buying an investment property in the Brisbane CBD is that, for your tenants, it means that nothing is too far away. Therefore, most demographics have the luxury of being able to have their cake and eat it too. I.e. a CEO can be living in the business district while still only a short distance from the city’s finest restaurants, nightclubs and shopping precincts. It is a win-win – just one of the many reasons why our investors find the Brisbane CBD such a great place to buy. 

Here at HSBP we are extremely fortunate to have the Brisbane CBD here on our doorstep as it the golden hub for any astute investor. For more information on investing here in Brisbane or to find out which of our current properties are best suited to yourtarget demographic, speak to Hannah Schuhmann and the professional team at HSBP on 0419 782 133.